Subscriber Management

Manage subscriber notifications across email, RSS feeds, and webhooks with full control over when and how updates are delivered to your stakeholders.

How Subscriptions Work

Visitors to your status page can subscribe to receive notifications when you publish updates through the operations interface.

Email Subscriptions

Subscription Process

Visitor enters email address on your status page
Receives confirmation email to verify subscription
Clicks confirmation link to activate notifications
Receives email notifications when you publish updates

Email Content

Contains the update title and message you published
Professional formatting with your status page branding
Unsubscribe link included in every email
Mobile-friendly design for all devices

Subscription Management

Subscribers can unsubscribe using the link in any email
No account required - email address is the only identifier
Automatic removal of invalid email addresses
Privacy-focused approach with minimal data collection

RSS Feeds

Feed Availability

RSS feed automatically available for your status page
Standard RSS format compatible with feed readers
Updates appear in feed when you publish them
No subscription required - visitors add the feed URL directly

Feed Content

Published status updates in chronological order
Update titles, content, and publication timestamps
Compatible with standard RSS readers and news aggregators
Automatic updates when new content is published

Publisher Controls

As the status page owner, you control when subscribers receive notifications.

Publishing Options

When you publish updates through the operations interface:

Notify Subscribers

Send immediate email notifications to all subscribers
Update RSS feed with new content
Standard behavior for most status updates

Silent Publishing

Publish updates without triggering notifications
Content appears on status page but subscribers aren’t emailed
Useful for minor updates or internal-only information

Draft Mode

Save updates without publishing them
Review and edit before making public
No notifications sent until explicitly published

Notification Timing

Immediate Delivery

Email notifications sent within seconds of publishing
RSS feeds update automatically
Subscribers see updates in real-time

Subscriber Experience

Clear, professional emails with your branding
Direct link to full status page for more details
Consistent formatting across all notifications

Subscriber Analytics

Track how your subscription system performs:

Basic Metrics

Subscriber Count

Total number of active email subscribers
Displayed in your operations dashboard
Helps gauge communication reach

Communication Effectiveness

Notification Impact

Reduced support tickets during well-communicated incidents
Proactive awareness leading to fewer surprised customers
Professional communication maintaining brand trust

Privacy & Compliance

Data Handling

Minimal Collection

Only email addresses collected for subscriptions
No personal information required beyond email
Automatic cleanup of bounced or invalid addresses

Subscriber Rights

Easy unsubscribe process in every email
No account deletion required - simple email removal
Transparent about what information is collected and how it’s used

Email Standards

CAN-SPAM Compliance

Clear sender identification in all emails
Honest subject lines reflecting update content
Working unsubscribe mechanism in every message
Physical address included in email footers

Delivery Reliability

Professional email sending infrastructure
Reputation management to avoid spam folders
Bounce handling and list hygiene
Monitoring for delivery issues

Best Practices

Growing Your Subscriber Base

Clear Value Proposition

Explain benefits of subscribing on your status page
Highlight proactive communication during incidents
Emphasize professional, branded notifications

Subscription Placement

Prominent subscription form on status page
Clear call-to-action without being pushy
Optional subscription during incident viewing

Managing Notifications

Quality Over Quantity

Use silent publishing for minor updates
Reserve notifications for information subscribers actually need
Avoid notification fatigue through thoughtful publishing

Professional Communication

Write clear, informative update messages
Use consistent tone matching your brand
Include relevant details without technical jargon

Subscriber Retention

Valuable Content

Send notifications only for meaningful updates
Provide clear, actionable information in emails
Link to status page for complete context

Easy Management

Simple unsubscribe process builds trust
No complicated account management required
Respect subscriber preferences and feedback

Technical Implementation

RSS Feed Technical Details

Feed URL Structure

Standard RSS feed URL: https://your-status-page.com/feed.rss
Auto-discoverable through HTML meta tags
Standard RSS 2.0 format for maximum compatibility

Content Format

Update title as RSS item title
Published update content as item description
Publication timestamp for proper ordering
Direct link to status page for full context

Email Infrastructure

Delivery System

Professional email sending service
High deliverability rates to avoid spam folders
Automatic bounce and complaint handling
Scalable to handle large subscriber lists

Template System

Branded email templates matching your status page
Mobile-responsive design for all devices
Consistent formatting across all notifications
Professional appearance maintaining brand standards

Future Enhancements

Planned subscriber management improvements:

Enhanced Preferences

Subscriber preference management (currently simple on/off)
Frequency controls for different update types
Entity-specific subscriptions for targeted notifications

Additional Channels

Webhook support for programmatic integrations
SMS notifications for critical updates
Integration with team communication platforms

Advanced Analytics

Detailed engagement metrics and reporting
Subscriber growth tracking and analysis
Communication effectiveness measurement

Learn more