Privacy Policy
Effective Date: December 7, 2025
Elucidsoft LLC, a Virginia limited liability company doing business as Upstat ("Upstat," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at https://upstat.io and use our incident management platform and related services (collectively, the "Services").
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
Contents
- 1.Information We Collect
- 2.How We Collect Information
- 3.How We Use Your Information
- 4.Legal Bases for Processing (EEA/UK Users)
- 5.How We Share Your Information
- 6.Cookies and Tracking Technologies
- 7.Data Retention
- 8.Data Security
- 9.International Data Transfers
- 10.Your Privacy Rights
- 11.California Privacy Rights (CCPA/CPRA)
- 12.Virginia Privacy Rights (VCDPA)
- 13.European Privacy Rights (GDPR)
- 14.Children's Privacy
- 15.Third-Party Links
- 16.Artificial Intelligence
- 17.Do Not Track / Global Privacy Control
- 18.Data Breach Notification
- 19.Changes to This Privacy Policy
- 20.Contact Us
1. Information We Collect
We collect information that you provide directly to us, information collected automatically when you use our Services, and information from third-party sources. We distinguish between information we collect about you ("Account Data") and information you store within our platform ("Customer Data").
1.1 Account Data (Information About You)
We collect the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, account username, unique user identifiers |
| Contact Information | Email address, mailing address (if provided for billing) |
| Commercial Information | Subscription plan, billing history, transaction records |
| Internet/Network Activity | IP address, browser type, operating system, device information, pages visited, clickstream data |
| Geolocation Data | Approximate location derived from IP address |
| Authentication Data | Login credentials, authentication tokens, session information |
| Social Login Data | If you sign in with Google: name, email, profile picture from your Google account |
| Integration Credentials | API keys, OAuth tokens, and credentials for third-party integrations you configure |
1.2 Customer Data (Information You Store)
When you use our Services, you may store data within our platform, including monitor configurations, incident records, alert definitions, on-call schedules, status page content, runbooks, and related operational data ("Customer Data"). You control what Customer Data you submit, and we process it on your behalf in accordance with our Terms of Service and Data Processing Agreement.
1.3 Payment Information
Payment card details are collected and processed directly by our payment processor, Stripe. We do not receive or store your full payment card numbers. We receive only limited information from Stripe, such as the last four digits of your card, card type, and billing address for tax purposes.
2. How We Collect Information
2.1 Information You Provide Directly
We collect information when you:
- Create an account or register for the Services
- Subscribe to a paid plan or update billing information
- Configure monitors, alerts, status pages, or other features
- Contact us for customer support
- Respond to surveys or provide feedback
- Participate in promotions or events
2.2 Information Collected Automatically
When you access or use our Services, we automatically collect certain information, including:
- Log Data: IP address, browser type and version, operating system, referring URLs, pages visited, time and date of visits, time spent on pages, and other diagnostic data
- Device Information: Device type, unique device identifiers, screen resolution, and device settings
- Usage Data: Features used, actions taken, frequency and duration of activities
- Location Data: Approximate geographic location based on IP address
You may opt out of certain automatic data collection through our cookie consent banner or your browser settings. See Section 6 for more details.
2.3 Information from Third Parties
We may receive information from:
- Authentication Providers: If you sign in using Google, we receive your name, email address, and profile picture from Google
- Payment Processors: Stripe provides us with transaction confirmations and limited billing details
- Your Organization: If you are invited to an account by your employer or another user, we receive information about your role and permissions
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Providing and Maintaining Services
- Create and manage your account
- Process transactions and send related information
- Provide customer support and respond to inquiries
- Deliver the features and functionality of our Services
- Send transactional emails (account confirmations, alerts, notifications, security updates)
3.2 Improving and Developing Services
- Analyze usage patterns to improve user experience
- Develop new features, products, and services
- Conduct research and analytics
- Monitor and analyze trends and usage
3.3 Security and Compliance
- Detect, prevent, and address fraud, abuse, and security issues
- Protect the rights, property, and safety of Upstat, our users, and the public
- Comply with legal obligations and enforce our terms
- Verify identity and prevent unauthorized access
3.4 Aggregated and De-identified Data
We may create aggregated, anonymized, or de-identified data from your information. This data cannot reasonably be used to identify you and may be used for any lawful purpose, including benchmarking, analytics, and improving our Services.
We do not sell your personal information. We will never sell, rent, or trade your personal information to third parties for their marketing purposes.
4. Legal Bases for Processing (EEA/UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data based on the following legal grounds:
| Legal Basis | Processing Activities |
|---|---|
| Contract Performance | Creating and managing your account; providing the Services; processing payments; sending transactional communications; providing customer support |
| Legitimate Interests | Improving and developing our Services; analyzing usage patterns; ensuring security and preventing fraud; protecting our legal rights; conducting analytics |
| Consent | Setting non-essential cookies; collecting device/location data (where consent is required); any future marketing communications |
| Legal Obligation | Complying with applicable laws; responding to legal requests; maintaining required records |
Where we rely on legitimate interests, we have conducted balancing tests to ensure our interests do not override your fundamental rights and freedoms.
7. Data Retention
We retain your information only for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations.
| Data Type | Retention Period |
|---|---|
| Account Data | Duration of account plus 24 hours after deletion request |
| Customer Data | Configurable by you; deleted within 24 hours of deletion request or account termination |
| Backup Data | Up to 30 days (automatically purged from backup rotation) |
| Billing Records | As required by tax and accounting laws (typically 7 years) |
| Analytics/Log Data | Rolled off gradually based on system capacity; no fixed retention period |
You can delete your Customer Data at any time via the dashboard or API. You can also request deletion of your account by contacting us.
8. Data Security
We implement and maintain appropriate technical and organizational security measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption: Data is encrypted in transit using TLS/HTTPS and at rest using industry-standard encryption
- Access Controls: Role-based access controls and principle of least privilege for systems and data
- Infrastructure Security: Hosted on Google Cloud Platform with enterprise-grade physical and network security
- Credential Protection: Third-party integration tokens and credentials are encrypted at rest
- Security Monitoring: Continuous monitoring for security threats and anomalies
- Regular Assessments: Periodic security reviews and vulnerability assessments
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
9. International Data Transfers
Your information is stored and processed in the United States on Google Cloud Platform's US-Central data center. If you are located outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States.
For transfers of personal data from the European Economic Area, United Kingdom, or Switzerland to the United States, we rely on:
- Standard Contractual Clauses (SCCs): EU-approved contractual terms that provide adequate safeguards for data transfers
- Data Processing Agreements: Contracts with our service providers that include appropriate data protection commitments
By using our Services, you consent to the transfer of your information to the United States as described in this Privacy Policy.
10. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. We provide the following rights to all users regardless of location:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal information
- Data Export: Export your Customer Data at any time via the dashboard or API
- Opt-Out: Opt out of non-essential cookies and analytics tracking
How to Exercise Your Rights
To submit a privacy request:
- Email us at support@upstat.io with the subject line "Privacy Request"
- Include your account email address and a description of your request
- We will verify your identity before processing your request
We will respond to your request within 30 days (or 45 days for California residents, with possible 45-day extension if needed). We will not charge you for making a request unless the request is manifestly unfounded or excessive.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your personal information.
Your California Rights
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources, the purposes, and the third parties with whom we share it
- Right to Delete: Request deletion of your personal information, subject to certain exceptions
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out of Sale/Sharing: Opt out of the sale or sharing of your personal information for cross-context behavioral advertising
- Right to Limit Use of Sensitive Information: Limit the use and disclosure of sensitive personal information
- Right to Non-Discrimination: Not be discriminated against for exercising your privacy rights
Sale and Sharing of Personal Information
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes. As such, we do not offer an opt-out for the sale or sharing of personal information because we do not engage in these practices.
Categories of Information Collected
In the past 12 months, we have collected the categories of personal information described in Section 1 of this Privacy Policy. We collect this information for the business purposes described in Section 3.
Authorized Agent
You may designate an authorized agent to make a request on your behalf. To do so, you must provide the authorized agent with written permission and we may require you to verify your identity directly with us.
Financial Incentives
We do not offer financial incentives or price differences in exchange for the retention or sale of your personal information.
12. Virginia Privacy Rights (VCDPA)
If you are a Virginia resident, the Virginia Consumer Data Protection Act (VCDPA) provides you with specific rights regarding your personal data:
- Right to Access: Confirm whether we are processing your personal data and access that data
- Right to Correction: Correct inaccuracies in your personal data
- Right to Deletion: Delete personal data you have provided or that we have obtained
- Right to Data Portability: Obtain a copy of your personal data in a portable format
- Right to Opt Out: Opt out of processing for targeted advertising, sale of personal data, or profiling
We do not sell personal data or process personal data for targeted advertising or profiling that produces legal or similarly significant effects. To exercise your rights, contact us at support@upstat.io. If we decline your request, you may appeal by contacting us with the subject line "Privacy Appeal."
13. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of Access: Obtain confirmation of whether we process your personal data and access to that data
- Right to Rectification: Have inaccurate personal data corrected
- Right to Erasure: Have your personal data deleted in certain circumstances
- Right to Restriction: Restrict processing of your personal data in certain circumstances
- Right to Data Portability: Receive your personal data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
- Right to Lodge a Complaint: Lodge a complaint with a supervisory authority
To exercise these rights, contact us at support@upstat.io. We will respond within one month, which may be extended by two months for complex requests.
14. Children's Privacy
Our Services are not intended for use by anyone under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@upstat.io.
15. Third-Party Links
Our Services may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to third-party services, and we are not responsible for the privacy practices of any third party. We encourage you to review the privacy policies of any third-party services you access.
16. Artificial Intelligence
We use artificial intelligence (AI) powered by Google Gemini to provide certain features within our Services. When you use AI-powered features:
- Your inputs may be sent to Google Gemini for processing
- We do not use your data to train AI models
- Google's processing of data is subject to Google's Privacy Policy
- AI outputs are provided "as-is" and should be reviewed for accuracy
You can choose not to use AI-powered features if you prefer not to have your data processed in this manner.
17. Do Not Track / Global Privacy Control
Global Privacy Control (GPC): We honor Global Privacy Control signals. When we detect a GPC signal from your browser, we will treat it as a valid opt-out request for the sale or sharing of personal information (though we do not engage in these practices) and will limit non-essential data collection accordingly.
Do Not Track (DNT): Some browsers offer a "Do Not Track" setting. Because there is no industry-standard interpretation of DNT signals, we do not currently respond to DNT browser signals. However, we do honor GPC signals as described above.
18. Data Breach Notification
In the event of a data breach that affects your personal information, we will notify you in accordance with applicable law. We will:
- Notify affected users via email within 48 hours of becoming aware of the breach
- Provide information about the nature of the breach and the types of data affected
- Describe the measures we are taking to address the breach
- Provide guidance on steps you can take to protect yourself
- Notify relevant supervisory authorities as required by law
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:
- Update the "Effective Date" at the top of this Privacy Policy
- Notify you via email to the address associated with your account
- Post a prominent notice on our website
We encourage you to review this Privacy Policy periodically. Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.
20. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Elucidsoft LLC d/b/a Upstat
2769 Jefferson Davis Highway
Suite 111-1054
Stafford, Virginia 22554
United States
Email: support@upstat.io
Privacy Requests: Email us with subject line "Privacy Request"
For European Users: Although we do not have a physical presence in the EU, you may contact us at the address above for any GDPR-related inquiries. You also have the right to lodge a complaint with your local data protection supervisory authority.