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Keep customers informed

Upstat helps you communicate with your customers when it matters most. When an incident is declared, you can publish updates directly to your status page—and notify subscribers across multiple channels.


No more scrambling across tools or wondering who saw what. Upstat gives you a single place to update your page, reach your audience, and control the message.

  • Integrated Status Pages

    Post incident updates directly to your status page—no copy-pasting required.

  • Subscriber Notifications

    Automatically notify subscribers when a new incident is published or updated.

  • Multi-Channel Delivery

    Support for email, SMS, and integrations channels.

  • Customer-Facing Clarity

    Communicate clearly and consistently without exposing internal incident details.

Custom branding

Your status page should reflect your brand—not ours. With Upstat, you can customize your public page with your own logo, colors, and domain—so it feels like a natural extension of your product.


Whether you're posting incident updates, scheduled maintenance, or uptime history, every touchpoint is consistent, professional, and on-brand.

  • Custom Domains

    Use your own domain name for a seamless, professional experience (e.g., status.example.com).

  • Branded Appearance

    Match your status page to your brand with custom logos, colors, and typography.

  • Tone and Language Control

    Write updates in your brand voice—whether calm and friendly or technical and direct.

  • Consistent Messaging

    Keep your incident communication aligned across email, status pages, and internal teams.

Let customers subscribe their way

Upstat lets your customers choose how they want to stay in the loop. They can subscribe to your status page by email, SMS or other integration channels—so they always know what's going on.


Whether it's engineering teams, enterprise clients, or individual users, you give them the visibility they need—without needing a support ticket.

  • Simple Subscriptions

    Visitors can subscribe to your page with a single email address—no account required.

  • Multi-Channel Support

    Email, SMS, and multi-channel notifications using integrations—so every subscriber stays covered.

  • Hands-Off Management

    You don’t need to manage lists manually—Upstat handles subscription logic and delivery.

  • Perfect for Customers and Partners

    Offer real-time transparency without giving external users access to your internal tools.

Communicate clearly

When downtime hits, every minute matters—and so does every word. Upstat's incident editor gives you a simple way to craft updates, preview them, and send them out instantly to your status page and subscribers.


You stay in control of the message—without bouncing between tools or chasing down approvals. Fast, consistent, and visible where it counts.

  • Built-In Incident Editor

    Draft and preview updates from the same place you manage your incident response.

  • One-Click Publishing

    Push updates live to your status page and subscribers with a single action.

  • No Context Switching

    Everything you need is inside Upstat—no external docs, no back-and-forth with comms.

  • Broadcast with Confidence

    Know exactly what your customers will see—before you hit send.

Frequently asked questions

Common questions about notification routing and communication channels.

What notification channels does Upstat support?

Upstat integrates with Slack for real-time team notifications, email for detailed alerts, SMS via Twilio for critical paging, and webhooks for custom integrations with your existing tools.

Can notifications be routed based on severity?

Yes. Configure escalation policies to route notifications differently based on incident severity. Critical alerts can trigger immediate SMS paging while lower-severity issues use email or Slack.

How does Slack integration work?

Upstat sends incident notifications, monitor alerts, and status updates directly to configured Slack channels. The integration uses OAuth2 authentication and respects your team's Slack workspace permissions.

Can notifications be suppressed during maintenance windows?

Yes. Upstat's maintenance window system automatically suppresses alerts for affected entities during scheduled maintenance periods. This prevents unnecessary noise while keeping teams informed of actual issues.

Notify the right people. Every time.

Upstat ensures updates reach the right teams through Slack, email, or integrated channels—so no one's left out and nothing slips through the cracks.

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